The event was intended to give contractors the opportunity to better understand Pentland’s business. The wholesaler also aimed to build on its engagement with subcontractors. Attendees met the team onsite and were provided with product information and training. They also visited the showroom and were made aware of the Pentland parts division.
The company reported that the event was successful as the contractors felt it was beneficial. According to operations director, Dean Simpson: “The subcontractor day was a great success; we want to encourage a partnership and dialogue with our subcontractors – not just a business relationship. Meeting everyone face to face and the amount of knowledge reciprocated between all parties was invaluable.”